People purchase anything from people they like, know and depend on just like you rely on a trusted ftp host for transferring files from one host to another. If you don't invest in developing relationships with your clients, they are more unlikely to do business with you. In the case of many (non interactive) websites, individuals visit them a couple of times and then go away. However, interactive sites develop relationships with your website visitors. As opposed to simply visiting your site once and then going away, your visitors communicate with you many times through an interactive site.
Top 7 advantages of interactive sites
1. Develop long lasting relationships
Business owners understand that they have to get in touch with individuals many times before they buy their services or products. It's simpler to sell items to individuals who have previously purchased something compared to getting a new customer. An interactive website allows you to begin a discussion with your potential customer that grows into a relationship.
Each time a visitor interacts with your company online, it builds up the brand in his memories. For instance, visitors communicate with your business on your site, then on twitter, FaceBook, Newsletter, YouTube and email. All these things go a long way in building an excellent image of your company.
3. Become labeled as an expert
Expert reputation in your niche is obtained when people communicate with your site and look at your publications. You get to be known as the "go to" person in your field. Once you gain popularity as an expert in your niche, you can drive loads of targeted traffic to your venture online.
4. Build back links naturally
In case you provide impressive content and resolve people's queries, they will suggest your business to their buddies who might then link to your site. As opposed to building back links artificially, you build them up naturally by interacting with your customers. In fact, customers are inclined to get you links due to engagement and interaction they get to enjoy through your interactive website.
5. Raise search rankings
Among the key elements that decide your site's ranking is the number as well as quality of links you have directing to your site. Without relevant links, the ranking of your site in search engines won't improve. Interactive websites motivate others to link their site to yours, thereby improving your link popularity.
6. Draw website traffic
If your site doesn't draw traffic to your business online, your venture will perish after a short time. In fact, traffic is the lifeblood of any site. An interactive website draws and preserves traffic because you're interacting with your targeted visitors. By adding social bookmarks, RSS feeds, Twitter, YouTube etc to your site, you generate a number of ways of interaction and get traffic from high traffic Internet properties.
7. Create more sales
Making a sale is the most herculean task online. However, an interactive site helps to develop trust and confidence among your potential customers. Once you develop confidence and trust among your prospects, you are certain to gain an increasing number of sales over and over just like a trusted ftp host that is used over and over by people for transferring data files from one host to another.